Wondering about the best ways to get home improvement leads? Here are seven marketing ideas for home improvement companies to find new customers.
1. Use Social Media Innovatively
Meet your customers where they’re spending their time — social media. Angi finds that 51% of customers use social media for buying decisions, with Facebook being the best platform for home remodelers. On top of that, Sprout Social says 80% of all internet users who earn $100,000 or more use Facebook.
Market your new business in local Facebook groups. It’s a space to engage with them. Be careful not to spam by over-promoting your services in the group. Instead, mention your services when people ask for recommendations.
Increase engagement on posts by holding contests. Encourage people to like, comment and share the posts. The incentive could be as simple as a $5 gift card or as big as a free design consultation or a discount on a remodel.
Show the process of your home remodeling projects. Create video time-lapses to post in your stories or go live on Facebook showing the progress of a job. These posts give potential customers a glimpse of what’s involved in a home remodeling project with your company. Also, you can share any unusual or challenging projects to show off your skillset.
Lastly, share your customers’ stories beyond just a written review. For example, have them in a video talking about how they use their refinished room compared to before the remodel. Hearing these stories can help potential clients recognize remodeling projects aren’t just about making something look better but making life in those spaces more enjoyable.
N-Hance, the No. 1 wood refinishing franchise, gets you on your way with your marketing journey nearly the minute you sign the franchise agreement. We help set up and start posting on your social media platforms as part of our marketing support.
2. Google My Business, Yelp and Facebook Reviews
Nearly every customer uses the internet when researching services. BrightLocal finds that 88% of consumers trust online reviews as much as personal recommendations. Remember, you don’t have to wait for reviews to start a page; get listed first, then work on building quality reviews.
Again, N-Hance is ready to guide you through this process. We create listings for more than 50 local business directories, including Google My Business.
3. Encourage Referrals
A referral program is an easy home improvement marketing tactic. It encourages customers to tell their friends about you. Offering a discounted service or a simple cash reward can do the trick.
4. Network in Your Community
Besides joining local Facebook groups, you can also attend local networking groups, events and meetups. You can connect with other local businesses in the area and refer customers to each other’s operations.
At these events, introduce yourself to realtors. They are a great connection to gain home improvement leads because new homeowners trust their Realtors. They just helped them navigate and negotiate the stressful home-buying process. So, when they buy a home that needs a little updating, the Realtor can send them your way.
5. Write Targeted Web Content
Blogging and creating web content for SEO can put you at the top in Google searches. You can easily find topics for posts by typing keywords into the search box and seeing what search queries stem from them. Then, once you post blogs, you can share them on Facebook and other social media sites to drive leads to your website.
6. Offer Content for Information
Premium content can be an eBook, checklist or cost comparison guide. It’s content in which your potential customer would find value. To receive it, they must fill out a form with their information, allowing you to follow up with them later.
7. Share Your Success
Who doesn’t love free press? Share your success stories with local media for them to cover. It could be a unique remodeling case or a noteworthy anniversary or milestone. News stations and local newspapers are always looking for good news to cover; help them out and share yours. The best part is you don’t have to pay for this coverage!
Find Marketing Success with a Franchise like N-Hance
As if starting your own business doesn’t seem like a significant enough endeavor, you also have to tackle marketing to bring in leads. Don’t let yourself stress over that. Turn to a well-known brand with a proven track record to help you out. That’s a benefit of joining a remodeling franchise.
At N-Hance, we provide a full suite of marketing tools, including a six-month marketing package to kick-start your location and generate home improvement leads. We also create brochures, postcards and mailers and help advise you on when to send them out effectively. So, if you’re ready to start on your journey as an N-Hance franchise owner, request franchise information today.