According to NerdWallet approximately 95% of homeowners are considering completing a home improvement project in the next two years. Meanwhile, 91% of those people will hire professionals to finish these jobs,. So if you’ve been thinking about starting a home remodeling business, the market is primed for investment.
But learning how to build a successful remodeling business requires more than remodeling expertise; you need to build a customer base. Here are the four best ways to attract clients to your new business.
Lead Generation Services
There are dozens of lead generation services, including HomeAdvisor, Houzz, and CraftJack. With these companies, you would pay a membership fee to have your company listed on their website. Then you determine a schedule for when you receive leads. Each lead can cost anywhere between $15 to $100. Of course, you’ll still have to “win” the lead once you receive it, as other companies are also sent the same information.
When you franchise with N-Hance, it’s easier to persuade leads to use your services over another businesses because we provide beautiful wood refinishing at a fraction of our competitors’ costs. In addition, as a franchisee, your starting marketing package includes six months of PPC and social media advertising, your own optimized website as well as NextDoor.
Encouraging Reviews & Referrals
Once you start handling jobs encourage customers to leave reviews on Google and Facebook. These are crucial for small businesses as consumers increasingly use reviews to choose where to spend their money. A 2022 survey by BrightLocal found that 77% of consumers ‘always’ or ‘regularly’ read them when looking at local businesses, up from 60% in 2020.
It actually costs five times more to attract a NEW customer. So use your existing customer base to your advantage. Consider incentivizing clients – like a discount on their next project – to refer you to their friends and family. You’re encouraging them to send you more business, but you’re also persuading them to become repeat customers.
As an N-Hance franchisee, with the help of our extensive and affordable service menu, you can promote refinishing other wood surfaces in customers’ homes while working your first project with them.
Email & Direct Mail Marketing
Showing up in potential and previous customers’ inboxes is a great way to remind them of your services, inform them about upcoming sales, and update them on any news about your business. Additionally, it helps you stay top of mind.
Direct mailers are also a great tool for advertising your services to potential and previous customers. At N-Hance, our startup marketing package for new franchisees includes multiple direct mailers.
Optimize Your Website & Utilize SEO
When learning how to build a successful remodeling business, you’ll also need to learn how to create a website. First, your website should include a conversion form on every page. The less work it takes a lead to connect with you, the more likely they are to reach out.
Improve your search engine optimization (SEO) to draw customers to your website. SEO is the method of targeting unpaid traffic. It’s based on keyword utilization, content relevance, and link popularity. The better your SEO, the higher you can rank on search engines.
You’ll also want to make sure your website is fast to load, mobile friendly, and features local content.
Other Methods to Attract Customers
Still unsure about how to get clients for a new business? We’ve got some other quick ideas.
- Pay-per-click advertising: This method ensures your business ranks first on search engines. You’ll only pay a fee each time someone clicks on the ad.
- Create a Google My Business portfolio: You’ll commonly see this type of listing on the right side of Google. It usually includes the business address, hours of operation, website link, phone number, and other important information. Additionally, there are hundreds of online local directories where you can list your business, including Yelp, Yellow Pages, and BBB. At N-Hance, we submit your business to 50 or more local business directories.
- Engage with customers on social media: This helps build brand awareness, grow your audience, and stay relevant. Great social media outlets for remodeling businesses include Pinterest, Facebook, and Houzz.
- Build partnerships with other property service companies: Get to know some of the realtors in your area. You can help refer customers to each other. Also consider joining networking groups like BNI or organizations like the National Kitchen and Bath Association.
Build Success With N-Hance
Marketing your business on top of managing client relations, performing jobs, and overseeing financials can be overwhelming. However, you don’t have to do it alone. Instead, invest in a franchise to help you build a successful business for yourself. Remodeling and construction franchises are booming right now. It’s the perfect time to invest in a franchise like N-Hance.
Learn more about our business opportunity today by requesting franchise information.